Google Ads budget calculator
Enter your monthly budget, average CPC, expected conversion rate and average order value to estimate clicks, conversions, revenue and ROAS.
Runs entirely in your browser. Nothing is uploaded and nothing is stored.
Adjust the inputs above and press Calculate to see estimated campaign performance.
A well-planned Google Ads budget is the difference between profitable campaigns and wasted spend. This calculator helps you estimate realistic outcomes based on your numbers before you launch or scale a campaign.
Understanding the metrics
The calculator uses four inputs: your monthly budget in BHD, the average cost-per-click you expect to pay, your conversion rate (the percentage of clicks that turn into customers), and the average value of each conversion. From these, it estimates daily budget, total clicks, conversions, revenue and ROAS. ROAS (Return on Ad Spend) is the key metric — it tells you how much revenue you generate for every dinar spent.
What is a realistic ROAS?
A ROAS of 4:1 (400%) is generally considered good, meaning you earn BD 4 for every BD 1 spent. However, this varies by industry. Low-margin businesses may need 5:1 or higher, while high-ticket services can be profitable at 2:1. Use this calculator to set realistic targets for your specific numbers, then adjust as you gather real campaign data.
Remember that these are estimates. Actual performance depends on your campaign quality, ad relevance, landing page experience, and competition in your market. Use the calculator as a planning tool, then monitor real results closely in the first 30 days.
Frequently asked questions
The average conversion rate across all industries is around 2-5%. Top-performing campaigns can reach 10% or higher. If you are below 2%, focus on improving your landing pages and ad targeting.
Yes. If you are working with an agency like BahrainServer, the monthly management fee should be factored into your total advertising investment, though this calculator focuses on ad spend only.
Absolutely. Our digital marketing team manages Google Ads campaigns for businesses across Bahrain, Saudi Arabia and the GCC. Contact us for a free consultation and campaign audit.
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