Schema markup generator
Pick a schema type, fill in the fields and copy valid JSON-LD structured data straight into your page head. Supports LocalBusiness, FAQPage, Article and Service.
Fill in the fields and press Calculate to see your result.
Structured data is how search engines and AI answer engines understand what a page is about. It is also one of the few remaining technical changes that can visibly alter how your result appears.
Which schema type to use
LocalBusiness for a company with a physical presence and service area. FAQPage for pages with genuine question-and-answer content. Article for blog and news content. Service for a specific service offering.
The one rule that gets sites penalised
Only mark up content that is genuinely visible on the page. Adding FAQ schema for questions that do not appear in the visible content is a structured data violation and can result in a manual action.
Frequently asked questions
Not directly. It improves how your result is displayed and how well AI answer engines understand the page, both of which affect click-through.
Inside the head section of the specific page it describes. One block per page is usually sufficient.
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